LEDAVI CONSULTING – MANAGEMENT AND STRATEGY CONSULTING
LEDAVI Consulting is the strategic management consulting branch, which supports, advises and assists companies in optimizing emotional brand communication and with the creation of a resonating brand identity. Moreover, LEDAVI Consulting consults brands in all relevant strategic, communication, organization and rights issues.
THE LEDAVI CONSULTING MODEL
LEDAVI Network aims to strengthen and expand the emotional substance of brands. We communicate brands in thematic contexts and emotional environments, such as sports, music, fashion and lifestyle, entertainment, film and gaming etc. Through the interaction of brand, product, media and emotional context, LEDAVI Network develops relevant content and communication for affinity target groups.
NEUROMARKETING – THE NEW CHALLENGE
Based on the latest findings in neuromarketing, utilizing the complex interaction and specific laws of emotional communication is essential to the success of modern brand engagement. Successful companies and brands must adapt to this in an contextual, instrumental and procedural approach. For this, it needs a new and holistic consulting and strategic approach; across instruments and themes. With the main objective to create goal-oriented and customized marketing and communication solutions far from standard offers and prefabricated templates.
This ist what LEDAVI Consulting does.
THE POWER OF CONTENT
Throughout the course of history, the sharing of knowledge and stories has played an integral role in our survival. Modern brain research demonstrates that our subconscious perceives relevant information in the form of stories. These stories significantly impact our (consumer) behavior and our daily decisions. “Storytelling” when used appropriately, is and will continue to be one of the most important forms of communication.
At LEDAVI Consulting we aim to find and create relevant and interesting stories around brands, products and companies in an attempt to connect them to affinity target audiences through excitement and emotion. Through emotional storytelling, contextual relevance and specific communication channels we determine our strategic processes. The result is a holistic experience of brands in all facets. As times change and progress endures, the force that remains is contextual relevance.