{"id":4195,"date":"2016-08-07T23:56:24","date_gmt":"2016-08-07T21:56:24","guid":{"rendered":"http:\/\/auratis-consulting.com\/en\/beratungsmodell\/"},"modified":"2016-09-02T18:22:29","modified_gmt":"2016-09-02T16:22:29","slug":"consulting-2","status":"publish","type":"page","link":"http:\/\/auratis-consulting.com\/en\/consulting-2\/","title":{"rendered":"CONSULTING"},"content":{"rendered":"
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CONSULTING MODEL<\/h5>
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The Auratis Consulting approach aims to strengthen the emotional essence of brands.<\/span> <\/span><\/p>\n

It is based among other tools on the AURATIS BRAND STRATEGY MODEL<\/span>, which integrates the major pillars of emotional branding. Based on objectives, target groups, positioning and storytelling.<\/span><\/p>\n

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BRAND AND CONTEXT<\/h5>
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The aura of a brand depends heavily on the context in which it is perceived.<\/span> <\/span><\/p>\n

Therefore brand management has to strategically incorporate target group-affine contexts as well as lifestyles (e.g. Sports, Music, Film, Fashion, Art, Entertainment and Gaming). <\/span>Through the interaction of brand, product, emotional contexts and media AURATIS CONSULTING develops innovative content and communication strategies for affinity target groups.<\/span> Uncovering the elements behind a transformational consumer experience in the real, digital and media world.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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BRAND AND STORYTELLING<\/h5>
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THE POWER OF CONTENT<\/span><\/p>\n

Throughout the course of history, the sharing of knowledge and stories has played an integral role in our survival.<\/span> <\/span><\/p>\n

Modern brain research demonstrates that our subconscious perceives relevant information in the form of stories. These stories significantly impact our (consumer) behavior and our daily decisions. <\/span><\/p>\n

\u201cStorytelling\u201d when used appropriately, is and will continue to be one of the most important forms of communication.<\/span><\/p>\n

At AURATIS CONSULTING we aim to find, create and distribute relevant and interesting stories around brands, products and companies to connect them to affinity target audiences through excitement and emotion.<\/span><\/p>\n

Through emotional  storytelling, contextual relevance and specific communication channels we determine our strategic processes. The result is a holistic experience of brands in all facets. <\/span><\/p>\n

As times change and progress endures, the force that remains is contextual relevance.<\/span><\/p>\n

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CONSULTING MODELThe Auratis Consulting approach aims to strengthen the emotional essence of brands. It is based among other tools on the AURATIS BRAND STRATEGY MODEL, which integrates the major pillars […]<\/p>\n

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